Function Of New Trademark Retrieval System

In recent years, with the continuous development of brand economy, more and more enterprises realize the importance of trademark.

Accordingly, a series of trademark and intellectual property agency services have been developed and expanded.

However, based on the rapid development of the Internet era, users' requirements for services are more stringent, and more attention to the timeliness of services, which puts forward new requirements for traditional agencies to service.

In the past, customers first registered, agencies re searched, and then answered the service mode of customer enquiry results, which has been widely criticized.

Therefore, search and retrieval of trademark information is particularly important for intellectual property agencies.

How to make better use of Internet technology to help the development of trademark agency industry is a question that all people in the industry should think about and pay close attention to.

Today, the emergence of brand new trademark retrieval system has opened up a non leaks mode for trademark retrieval, which has provided a reliable guarantee for trademark application of enterprises. Undoubtedly, it has injected more innovative mechanisms to enhance the confidence of China's Internet trademark service.

Next, let Xiaobian give you a detailed explanation of the function of the new trademark retrieval system, and share the excellent and advanced industry research results with you.

The social standard network takes the service intellectual property agency as the core and relies on the strong technical strength of the enterprise to build its own trademark database. All the data sources are taken from the official announcement data. The "trademark information quick inquiry" is based on this, sorting out the classified information of the trademark data accurately, and passing the professional trademark developed independently.

The newly built professional trademark data classification query function, using the social network logo information quick inquiry function, can quickly and accurately retrieve relevant trademarks through trademark class name, trademark registration number, trademark applicant's three kinds of information, and provide a faster and more accurate trademark inquiry service for the intellectual property agency, so that the agency can always grasp the trademark status of the customer and provide timely service to the customers after trademark registration.

Trademark registration inquiry is the first step in the process of registered trademark. The main purpose of trademark registration inquiry is to ensure the successful application of the trademark, and at least two conditions must be satisfied to achieve this goal.

First, the trademark applied is not within the scope of the prohibition of registration stipulated in article 10-12 of the trademark law; second, the trademark applied does not constitute an analogy with the trademark of the prior right of the person (that is, the trademark which the other person applied for or registered before).

At present, trademark retrieval is able to satisfy these two conditions. Only the social network can provide a complete retrieval function. Among them, the "trademark registration query" of the social network contains two search functions, namely, "absolute conditional query" and "prior right inquiries".

The absolute conditional query function is based on the content of the 10-12 provision of the trademark law.

As long as we want to register the name of the trademark, we can instantly find out whether it violates the results stipulated in article 10-12 of the trademark law, so as to avoid trademark applications being rejected for violating the prohibition of the law.

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Prior rights inquiries refer to whether the trademark that is intended to be applied is similar to the trademark that the person has applied for or registered before.

In the past, the industry could not only query trademark names because of the effective method of retrieving graphic trademarks but, to some extent, evaded the application of similar trademarks. However, it was impossible to carry out approximate query of graphics, which still kept the rejection rate of trademark applications high, and increased the risk of objection.

Based on the original trademark name (word / number) search, the trademark big data retrieval system of social standard network has successfully researched and developed graphic trademark query function.

Through the graphic query function, it is possible to retrieve and judge whether the first trademark is similar to that of others.

Using the original graphic retrieval algorithm and the text digital search algorithm, the scope of the trademark big data query opened by the social standard network is all registered trademark data since 1980, including "quick query" (i.e. trademark application number, trademark applicant and trademark name search), "trademark registration Enquiry" (that is, absolute condition, prior rights search of others).

In recent years, the application volume of trademark registration in China has been increasing year by year. By the end of 2014, the cumulative application volume has reached nearly 16 million.

Huge amount of trademark application has accumulated huge trademark data. In the face of this huge amount of data, the problem of trademark query placed before the traditional agencies is becoming more and more obvious, that is, the past query algorithm has been unable to satisfy the effective retrieval of text trademarks.

In particular, the query of graphic trademarks stays in the original state of query according to the description of image features. As a result, the graphic trademarks that have been applied since 2014 can not be queried at all.

Graphic trademark inquiry has become a major problem that has puzzled trademark applicants, agents and trademark examiners for a long time.

The "trademark retrieval" tool, which was formally launched on the trademark big data retrieval system, successfully solved the predicament of graphic trademark retrieval.

A new trademark retrieval method is used to search for the logo of the society logo. The search algorithm of the graphic trademark is developed independently by the society, which breaks through the limitations of the existing image feature text description as the key element.

The trademark retrieval algorithm based on the logo logo is used to preprocess the image, extract the image elements, multidimensional cross comparison and approximate sorting. The obtained result of the graphic trademark has more practical reference value and is an effective tool for trademark retrieval.

The logo search algorithm of the social standard network can accurately retrieve the trademark which is similar to the graph, and is the first search mode in the industry. Therefore, the retrieval result is closer to the essence of the image feature, and eliminates the error and error of the description of the human graphic elements.

The new trademark retrieval system of the social standard network and the brand-new graphic trademark retrieval function have opened up a new era of trademark big data retrieval.

Trademark monitoring refers to the behavior of trademark first obligee, in order to prevent others from applying for registration, which is similar to and confusing the trademark which is applied for registration, and the trademark registration information of others.

Trademark monitoring is an important part of trademark big data service. Its target data are generally the first notice trademark notice and other classified trademark announcement information in the trademark notice.

Discovering the approximate graphic or descriptive information of others applying for trademark constitutes the core of trademark monitoring.

The implementation of trademark monitoring, objection to similar trademark applications by others, and the invalidation of similar trademarks registered by others are the daily basic courses for the trademark prior rights holders to maintain trademark rights.

As the trademark monitoring is good, it can control the "famous brand" from the source, and maintain the significance of the registered trademark so as to avoid the dilution and confusion caused by other people's similar trademarks.

The social standard network relies on its own structured processing of the trademark announcement information, and creates an independent trademark monitoring system through the brand-new trademark text / digital search algorithm, the graphic trademark search algorithm and the trademark announcement search.

The system can automatically identify the trademark information of the initial trademark of the trademark announcement, judge the approximate situation of the trademarks, figures and graphics trademarks, and whether it is similar to the trademark that has been monitored, and centrally displays in the monitoring results.

As we all know, trademark monitoring has always been in the trademark agency service industry, but to do well in monitoring, we need to invest manpower and material resources, and all rely on manual screening of trademark announcement information.

The accuracy and omission rate of manual monitoring fluctuate greatly, and high input does not necessarily result in high returns.

Since then, more and more agencies have marginalized the trademark monitoring business and are hard to scale and integrate.