First There Are Seven Wolves And Then There Are Factories.

At this forum, the most interesting thing that the participants learned from Zhou Shaoxiong was some interesting stories about the brand of the seven wolves.

However, Zhou Shaoxiong believes that his seven wolves take another pattern: first register a trademark and then build a factory.

In fact, as early as 1989, when we planned to set up an enterprise, we began to prepare the registration of trademarks.

This should have been very advanced at that time.

In 1990, after the successful registration of trademarks, we began to build factories and produce products. Then we came to this scale step by step.

At the beginning of the symposium, Zhou Shaoxiong talked to the participants about the story.

There is actually a little story about the origin of this word.

To reflect the characteristics of the team, the designers at that time suggested that we do not use two words of sevenwolves, but to merge into Septwolves.

Later, it was discovered that it was a coincidence that "Sept" was seven in French, and Septwolves naturally became seven wolves.

So I often joke that our trademark is "British and French coalition forces."

Zhou Shaoxiong explained with a smile.

However, according to Zhou Shaoxiong, in the early days of the development of the seven wolves, their development goal was not POLO, but a male fashion brand crocodile with a high status in the minds of Chinese consumers for quite a long time.

The farthest place to go was Hongkong.

I remember seeing crocodile brand store in Hongkong at that time, and I thought it was pretty good.

So we aim at crocodiles as a reference for our development.

Zhou Shaoxiong said.

"At least we can see this from the Hongkong store: Although there are crocodile stores in Hongkong, the number is not that large."