China'S Local Brand Lining Wins The First Time

Domestic sporting goods giant Lining (27.6,0.65,2.41%, economic and real time quotes) released a report in Hongkong that Li Ning Co revenue reached 8 billion 387 million yuan in 2009.

At present, Lining group has two brands of Lining and red double happiness to enter the international market. Its international income in 2009 was 79 million 905 thousand yuan and 48 million 132 thousand yuan respectively, while the total revenue of Lining reached 8 billion 387 million yuan in the same period. That is to say, the income of Lining in the Chinese market reached 8 billion 258 million yuan, more than that of Adidas, which earned about 7 billion yuan in China in 2009.

"2009 is a challenging year." in yesterday's performance press conference, Lining said, especially in the first half of last year, the financial turmoil has brought a certain impact on the domestic market. The post Olympic effect has also had some impact on the growth rate of the industry. However, due to the long-term consideration of the company, it has supported today's eye-catching performance.

While constantly achieving self pcendence, Li Ning Co also made another success in 2009: outperforming Adidas.

Prior to March 3rd, Adidas released the 2009 global performance report, affected by a large backlog of inventory, its year-on-year net profit fell 61.9%, and sales in Greater China 967 million euros, down 16%.

Analysts said Adidas Greater China includes mainland China, Taiwan and Hongkong, and the mainland accounts for about 84% of the total sales in the Greater China region, so Adidas sales in the 2009 fiscal year are about 7 billion yuan.

According to this comparison, Lining's income has exceeded Adidas in mainland China.