Houston Baptist University Business School Professor And His MBA Class Visit Anta Headquarters Of Shoe Companies

On December 13th, in December 7th, a number of people came to Yatsenko from the Business School of Houston Baptist University of the United States and their MBA class students. Anta The company conducts on-the-spot investigation. Mr. Zhang Tao, vice president of Anta Sports Products Limited, made an appointment with Anta. enterprise The development mode, scientific and technological research and development strength, and the current situation of China's sports industry were deeply communicated with the delegation. After witnessing the overall strength of Anta and learning about Anta's business development strategy, foreign business elite believe that Anta is becoming an enterprise worthy of global concern and respect. China's sports industry market potential is worth looking forward to, and China's sporting goods enterprises have bright prospects.

The Houston Baptist University in Texas was founded in 1960. It is a private, long history of ancient American missionary schools. HBU ranked among the best universities in the Western School Research Institute of the US Newsweek. The purpose of the MBA class of Houston business school's visit to China is to further study the development of China's sports industry and explore the reasons for the rapid growth of Chinese sporting goods enterprises in the past ten years. As the leading sporting goods brand in China, it is also one of the most representative sporting goods companies in China. Anta has become an important stop in this exchange investigation. In the process of investigation and communication, Anta's brand growth has become the focus of attention of many business elites.

When we learned that the sixteenth session of Guangzhou was just over. Asian Games On the whole, Anta has provided a complete set of award equipment for the Chinese team of the Asian Games. The award dress named "holy fire" has been accompanied by Chinese athletes once again to the highest podium. It has become the symbol of the essence of sports and highlights the strong strength of China's comprehensive sports. The delegation said that not long ago, Anta signed NBA superstar Kevin Garnett to let more Americans know the brand of Anta. We very much hope that Anta's brand image will appear on the London Olympic Games in 2012, and let the people of the world understand Anta, because Anta is a company with strength and strategic vision.

Yatsenko is a respected professor at the Business School of Houston Baptist University. He has been concerned about and studied the development of China's sports industry. Choosing Anta as an important stop for China's trip, Professor Yatsenko thinks that it is imperative to do so "because we have seen a number of excellent Chinese sporting goods enterprises are developing rapidly, becoming strong challengers of international brands, and excellent sporting goods companies like Anta, which serve the Chinese people and have strong market and brand influence in China. From Anta, we can see the historical epitome of the growth of China's local sports brand, which is worth studying and paying attention to. Vice President Zhang Tao also said that Anta has always been based on its homeland and is committed to producing cost-effective sporting goods, so that China's most extensive population can enjoy professional sports. We would like to share with Professor Yatsenko the story of Anta's growth.

In June 23, 2009, Anta successfully signed the Chinese Olympic Committee and took the "gold interest" as the partner of the 2009-2012 Olympic Committee of China. It will provide the award winning equipment for the Chinese sports delegation including 11 major sports events, including the Winter Olympics, the Asian Games and the Olympic Games. In fact, Anta has been hoping to cooperate with the Chinese Olympic Committee for four years. When we mention Chinese sports, we can associate Anta with Anta. To this end, Anta has been making unremitting efforts to enhance the technological strength and brand image of enterprises. With the perfect ending of the Chinese sports delegation in the Guangzhou Asian Games, Anta has undoubtedly made a step closer to this goal.