Seven Wolves: From "Lying Wolf" To "Running Wolf"

Our brand must be able to guide consumers to establish the correct values and assume their due social responsibilities. Specifically, seven wolves brand planning must tell a system of values. For example, we should understand the concept of life experience.

When Honglei Sun, Zhang Hanyu, Chang Chen, Hu Jun and many other stars come together, don't think they are the latest promotional film that will shock the blockbuster brand. Compared with today's heroic hiring of first line stars, the seven wolves before the year are just a few of them in the thousands of small garment factories in the region, with dozens of workers and dozens of flat cars. Seven wolf billion billion yuan continue to maintain high-speed growth. This corresponds to 100 million yuan.
 

When people can only search for the Chinese shoes and clothing capital in the fragments of memory, the seven wolves who also started their business in that era not only survived the first-line brand of the market. What causes it to stand out in the competitive clothing industry? Recently, reporters visited the fast-growing clothing business to try to unlock its successful password.

Wu Xingqun, a senior manager and deputy general manager of the company, told reporters that thousands of garment factories were gathered in this tiny place. Under the temptation of the market economy, seven middle school students, including the three brothers of the company, including Zhou Shaoxiong, were determined to go all out to build a seven wolf brand and set up a factory to sell their garments. At that time, Zhou Shaoxiong worked in Xinhua Bookstore, while Wu Xingqun was a Chinese teacher.

This has promoted the hazy brand awareness of the seven wolf entrepreneurs. Wu Xingqun said. The wolf is also a team conscious animal. At that time, it was the time when China began to think a lot about new thinking and new things. The names of the seven wolves, which seemed strange at first, actually contained some rebellious factors. In other words, it is easier to attract attention. This is the first clothing trademark registered in Fujian.
 

When the seven wolves were set up, they were catching up with the golden age of the garment industry. The products were in short supply, and the profits were quite large. But in many garment factories, the market has changed rapidly. Soon after, seven wolves face a very real problem: how to survive from a large number of small enterprises with serious homogenization of products.