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Liu Yang, "Eight", A Famous Designer In China.

2011/5/21 14:12:00 387

Liu YangSenior Fashion Designer

Liu Yang [designer]


Liu Yang: Liu Yang, a famous fashion designer, has influenced a generation of Chinese young fashion designers with her ever changing image. After experiencing countless hardships and glory of the famous fashion designer Liu Yang, Liu Yang began to do something for the designer and strive to build China's own clothing brand. Senior designer of Chinese famous American fashion designer, executive director of the US China Fashion Association, chief designer of Guangdong Liu Yang art creation Co., Ltd., director of China Fashion Designers Association, director of Art Committee of China Fashion Designers Association.


Liu Yang [designer] - an overview

Liu Yang is the chairman of the Guangdong Fashion Designers Association, the ten outstanding young people in Guangzhou, executive director of the Sino US clothing association, and the "Golden Summit Liu Yang" of the Chinese fashion industry "Oscar" is the winner of the Guangdong Fashion Designers Association Award. Senior designer of China's famous American fashion designer, executive director of the US China Fashion Association, director of Guangdong Liu Yang art creation Co., Ltd., director of China Fashion Designers Association, chairman of Art Committee of China Fashion Designers Association, member of Guangdong senior professional appraisal committee, member of Guangdong fashion experts committee, chairman of Guangdong Fashion Designers Association, vice president of Guangdong garment industry, vice chairman of Guangzhou Model Association, member of ninth and tenth Youth League of Guangzhou City, Professor of textile School of Guangzhou University, expert committee of textile and garment industry association of China Federation of industry and commerce, director of Asian Fashion Federation.

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Liu Yang [designer] - main achievements

The Japanese Asahi Shimbun was selected as "the five best fashion designer in China". In 1996, the first fashion designer in China successfully hosted the fashion show in Europe. In 1997, it acted as the ten TV series "wind rising neon" and acted as a screenwriter. In 1999, it was rated as one of the 50 people who influenced China's clothing industry. In the same year, it won the first prize in Chinese Police Costume design. Liu Yang influenced the generation of Chinese young fashion designers with its brilliant talent and changing image. After experiencing countless hardships and countless glory, Liu Yang talked about "responsibility". He said that for designers, creating beauty, conveying beauty and making life more beautiful is a responsibility. Liu Yang has many brilliant auras: in 1994, he successfully held the first large-scale men's wear conference in China, opened up a new era of Chinese men's wear performance, and 1995.

 
Liu Yang [designer] - design talent

Liu Yang's design talent sprouted in childhood. When I was young, I lived in a cave, and I felt very beautiful when I saw the carpet in the movie. So I asked my mother for a few cents, bought four bags of purplish red dye, dissolved in a big basin of water, and sprinkled it with little hands on the ground. The ground patterned is like a blooming purple flower. Surprised, the classmate said, "Liu Yang! Your family is rich enough to buy a carpet! " After a closer look, I found it was not. Liu Yang has a unique view of beauty. From dress to home, from line to color, from make-up to image, is refreshing. If I do not care, I will feel Liu Yang's pursuit of beauty. In the conversation, he told us the story of childhood in a gentle and affectionate tone, and said that the happy place also gave laughter. I didn't catch sight of the pride of the fashion world for a time, but a straightforward and lovely boy, a long lost friend.


Liu Yang commentary on the first Guangdong fashion designer Liu Yang, who has shown interest and talent in clothing when he was 4 years old. In the eyes of little Liu Yang, mother is the most beautiful. At that time, his favorite thing to do was to see his mother picking up his clothes, and the colorful color made Liu Yang like it. Once, when he neglected his mother, he secretly cut a red scarf into a pair of trousers. I asked my neighbor's aunt to sew it with a sewing machine. "Really, this is what my mother asked me to do." He lied boldly and carefully, and then he used a mask to roll two flowers into the side of his trouser leg. So he bravely put on the first children's fashion pants he had ever designed and swam home. Although there was no concept of children's fashion at that time, he found its prototype. He is a very unusual child. The mother was not angry and rewarded him for 5 cents. But his father was not. He hoped his son would become a painter, a scientist, a soldier, and Liu Yang was interested in clothes, cloth and scissors. His father was worried that his son would become a little tailor. For this reason, parents began to have some disputes. At that time, people did not know that fashion design was a profession. They only laughed at Liu Yang's lack of commitment and his father's anger. At this time, mother always protects Liu Yang and keeps on doing his father's ideological work. Gradually, the father was impressed by Liu Yang's persistence and felt that his stubborn strength was admirable regardless of his future. Now, what is most gratifying to Liu Yang is that his father often proudly says to others, "my son is a fashion designer." This is certainly not touched by the change of old people's concept, but a joy recognized by their relatives.

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Liu Yang [designer] - growing experience

In 1984, when Liu Yang entered the Department of Arts and crafts of Guangzhou Acmdemy of Fine Arts, he began to dye his yellow hair and continued wearing red trousers when he studied costume design. On the one hand, he enjoyed the astonished gaze from all sides, and took the title of "52 college students with excellent arts and Arts in all the country". He was the most avant-garde, controversial and unacceptable in 80s. Sometimes this comment will be referred to as "the most uncomfortable", and it is also the most enjoyable college student. After graduation, he burned the long African style explosive curls and took the honor of "the ten outstanding young people in Guangzhou". CCTV's "Oriental Son" column, left behind


Liu Yang [designer] Liu Yang's hearty laughter. Liu Yang became the focus of fashion with his unique temperament and artistic image. He was praised by the media as Liu Yang, who filled the gap between Chinese tailors and stars.


Over the past 10 years after graduation, he has entered the peak period of creation: the creation of "star high fashion design office" and "Liu Yang fashion company". He also easily won the title of "China top ten fashion designers" and the "Golden Summit" of "Oscar" in the clothing industry. In 1990, the first sexual dress was boldly displayed on the Chinese T stage, causing a sensation at home and abroad. In 1993, a hundred sets of avant-garde clothing designed for the closing ceremony of the East Asian Games were praised at home and abroad. Liu Yangcheng was the star of the media. The comprehensive newspapers such as people's daily, Yangcheng Evening News, Nanfang Daily, Ta Kung Pao, Wen Wei Po, Philadelphia review of the United States, and Asahi Shimbun, Japan, highly praised Liu Yang's achievements. Liu Yang conquered the major media at home and abroad with his own diligence and talent.
    

The first large-scale conference on men's wear held in China in 1994 has opened up a new era for Chinese men's wear. In March 2001, Liu Yang successfully held a senior women's wear conference in Beijing - Hanni. The two excellent press conferences he directed became a sensational news at that time, which led the Chinese garment industry to enter a new era. Liu Yang let the audience attend the conference for a long time in excitement, excitement and joy, because he stirred up the hearts and emotions of people. In 1999, he was named "one of the 50 people who influenced China's clothing industry". In the same year, he won the first prize in Chinese Police Costume design. Liu Yang influenced his generation of young Chinese fashion designers with his brilliant talent and changing image. As China's first idol costume designer, his every move has attracted the attention of the media.


Liu Yang [designer] - create brand

Liu Yang claimed to have been aware of "responsibility" after two years of emigration. 1998 was a particularly lucky year for Liu Yang. He won the second China designer Golden Summit Award, and was named the ten outstanding youth in Guangzhou. When everyone thought he should win the race, he decided to go to the United States. Liu Yang said, "Chinese people often talk about a" degree ". When it is the hottest, it stops abruptly. After all these years, I have been digging knowledge out, and it is time to give myself a "power". I think if you want to become an international professional fashion designer, you should go abroad and feel the different regions of the world, Liu Yang, designer and designer of the blue mold. In the United States, Liu Yang rented a beautiful white cottage in Long Island, New York, backed by the forest and facing the sea. Every day, besides feeling the sunshine and the sea, and contacting artists from different countries, she sometimes missed the Broadway in New York and the passionate art home village. "I remember once I asked a little boy what he wanted to wear when he grew up. He said," I want to wear my father's Armani! "In fact, I have been thinking, this is a kind of clothing culture. When can we have such a large brand of clothing culture? Armani said well, I sell more than just a few clothes, I sell a culture, a way of life.


For this responsibility, Liu Yang came back from America with his dream. He wanted to build his brand like Armani, and to promote a healthy, simple, elegant and fashionable life style for the Chinese couple. Liu Yang and his partner are now running their own clothing brands. Each of his clothing stores extends to New York, Paris and Milan besides China. "This is my dream and responsibility in my life. In the past few years, foreigners' impression of China is still in the era of "blue ants". For this reason, I often argue with them. I deeply feel that as a Chinese, it is my duty to change this view and do something, even if it is a little bit good. For this "responsibility", Liu Yang has been looking for a meeting point. "TV play is a good way of communication. At present, I am preparing for the preparatory work of the TV drama. It will take the most fashionable representative cities in China: Beijing, Shanghai, Guangzhou and Hongkong as the background of shooting, which will truly reflect the most fashionable lifestyle. At that time, Liu Yang will be a screenwriter, starring, costume designer and art director. There will also be many celebrities in the play, such as Mao Geping, Li Dongtian, the famous Chinese make-up master, photographer Juan Zi, fashion master Wu Haiyan, model Wang Min, Chen Juanhong, Yu Na, singer star, dancer and so on. "I hope this play can go international! Someone may say that I am not doing my job. Actually, I think this is the responsibility of a fashion person.

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Liu Yang [designer] - striving for rights and interests

After striving for the rights and interests of the designers, Liu Yang is also committed to doing something for fashion designers. "Because I am a fashion designer, I know very much about the hardships, so I just want to get some rights and interests for designers." "When the fashion designer is really tired! Ten years do not know what is called the new year and Sunday. I remember one day I was finishing a design task. I didn't eat anything until ten in the evening. My stomach was very painful, so I called the little sister to go out to eat something. Looking at the lovers holding roses from time to time, I asked if it was Valentine's day. When I came home, I looked at the desktop effect that was not finished on the desktop. I felt lost in my heart. The designers thought that the designer was very beautiful. In August 2003, the Guangdong Costume Designers Association was founded. Liu Yang was elected chairman, but he did not get a penny of his wages. At the beginning of his term, Liu Yang began to solve the value problem of the judges of fashion designers. At present, many competitions do not respect the value of fashion designers. Every time they work hard for a few days, they only get small service charges. Designers are rather unfair, but no one dares to raise this question. Liu Yang believes that this is not just a matter of money, but a recognition of the value of the designer. Under Liu Yang's efforts, the problem of low pay for such judges is being improved. In addition, if a garment designer is fired by an enterprise without any reason, Liu Yang must solve it. He hoped that the government would give the fashion designers more encouragement and real support.
 

In addition to "protecting" designers, Liu Yang has not forgotten the supervision and design level training of designer behavior. Nowadays young designers generally have more impetuous emotions, and soon they will go to the top ten to compete. Some young designers are turning around among enterprises. Liu Yang said, "maybe there is too much temptation. When we see the scenery and life of a famous teacher, we want to become famous and be discovered by enterprises. In fact, enterprises do not value what you get, but what you can bring to the business. In order to improve the quality of designers, Liu Yang is also preparing to organize designers' training and exchange activities with foreign designers.


Liu Yang [designer] - Design Brand

Speaking of designer brand, Liu Yang said, "creating your own brand is the dream of every designer, but not everyone can do it." I also fell a lot of somersault, sometimes discouraged, but designer brand is not a show so simple. It also needs economic foundation and managerial talents. Chinese designers are mainly seen in the world. When I first made a press conference, in order to save five yuan of money, I carried two big bags, walked a dozen miles, and lived in cement pipes. I saw a foreign magazine as a treasure. Actually, it was a few years ago. Now that the network is developed and the economic conditions are much better, enterprises are also beginning to attach importance to designers, which is conducive to the growth of designers.


Over the past two years, Chinese consumers have been enjoying a high taste. They are no longer a red skirt. Liu Yang said, "now personality is the most important taboo. Personalized brands are becoming more and more popular, and the quality of enterprise leaders is also improving. Many fashion entrepreneurs read MBA, and they begin to pay more attention to designers. Liu Yang is still confident about the Chinese designer brand. "In recent years, domestic designers have won awards in international competitions. Moreover, the processing industry in Guangdong is not necessarily inferior to that in other countries. Many foreign brands have been processed in the Pearl River Delta and trained strong technical forces, which provides a good foundation for designers to create their own brands. In addition, some domestic garment enterprises also have economic and cultural accumulation, thus pave the way for building designer brand. China's designer brand will become the world's Armani and CUCCI in the future.

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Liu Yang [designer] - international stage

In 1996, as a fashion designer from China, Liu Yang first stood on the international T stage and sang the leading role. At the fashion show in Leipzig, Germany, the foreigner exclaimed: "Liu Yang brought us the same evening dress as fireworks." after seeing the press conference, the German Minister of Economics said: "I will reevaluate the Chinese people"; and others said, "we can not ignore the competitors from the Far East". In 1997, Liu Yang was named "the world's outstanding youth clothing designer in 97 years" by the world famous ELLE fashion magazine. In 1999, he took part in the 99 China Cultural Week in Paris as the best contemporary fashion designer in China. In 2002, he led the Guangzhou fashion delegation to perform successfully in Paris, France. Liu Yang in Germany, Liu Yang in France, became the impact point of eastern and Western clothing culture.


Liu Yang [designer] Liu Yang rushed out of Asia and was called the pride of Chinese by Taiwan, Hongkong and Southeast Asian media. For the first time, Liu Yang stepped out of Asia and shocked the world's T station, attracting the attention of the world's fashion industry to China.


In 2000, Liu Yang emigrated to New York. He said, "after so many years, I am always working hard and overspending my health. I am going to" dig "knowledge out, and it is time for me to charge myself. I think if you want to become an international professional fashion designer, you should go abroad and feel different cultures in the world. In the United States, Liu Yang lived in a beautiful white villa in Long Island, New York, facing the sea and facing the sea. Every day, besides feeling the sunshine and the sea, and contacting artists from different countries, she sometimes missed the Broadway in New York and the passionate art village. "I remember once I asked a little boy what he wanted to wear when he grew up. He said," I want to wear my father's Armani! " In fact, I have been thinking, this is a kind of clothing culture, when can we have such a big brand of clothing culture? Armani said well, I sold more than just a few clothes, I sold a culture, a way of life. Liu Yang claimed to have been aware of "two words" after he had emigrated abroad. For this responsibility, Liu Yang came back from America with his dream. He wants to build his brand like Armani. "I increasingly agree that designers need to be internationalized. Only by allowing designers to broaden their horizons, can Chinese designers make truly personalized clothes. I also know more and more about what is called "using life to create". Skills can be learned, but perception of life and perception of human nature is a need for your heart and soul to experience. Someone also asked in a puzzled tone, "life? I said, yes, that's life! " Liu Yang found it difficult to express his understanding of the word "two" in words. He said he would feel the power and beauty of "two lives" when he saw the healthy and carefree life of American children.


Liu Yang [designer] - maturing

In 2004, Liu Yang, who had been precipitated for four years, returned to China. He soon joined the brand of rabbit logo. After the press conference, Liu Yang slightly tired and his voice was hoarse. "When the fashion designer is really tired! Ten years do not know what is called the new year and Sunday. I remember one day I was finishing a design task.


Dress design has not eaten at ten o'clock in the evening, and the stomach is very painful. Looking at the lovers holding roses from time to time, I asked if it was Valentine's day. When I came home, I looked at the desktop effect that was not finished on the desktop. I felt lost in my heart. Others thought the designer was very beautiful.
     

Liu Yang's glory has never been seen before, but it is hard to see the reward behind it. Asked his friends, they told me a lot of amazing Insider: "you saw him in the most beautiful more than 10 years, he did not sleep well, did not eat a quiet, normal meal. He slept in a paper version and had been bleeding for six months, but he still did not stop designing. Liu Yang's mother cried, "I don't want to be a celebrity, OK?" He did not stop. He remained so persistent. "I have all the fame and fortune. If I ask what I lack, probably I still lack" precipitation ". Not only me but also many of our new designers do not even know what the fabric of international popularity is, and what basic knowledge of general design, correct marking and so on. In fact, when you can calm down and attack again, waiting for you may be successful at one stroke. What does a professional designer think about? It is the consciousness of international brand and the development direction of international fashion culture. Liu Yang's precipitation produced the fusion of Chinese and Western cultures, which was moved by the "rabbit logo" children's wear Conference for a long time.

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Liu Yang [designer] - international brand

In 1996, Liu Yang starred in ten episodes of the TV series "the wind from the neon", as a screenwriter and a costume design; in 1998, the first Chinese male photo album "Liu Yang impression" was taken. Liu Yang said: "TV play is a good way of communication. At present, I am preparing for the preparatory work of the TV drama. The 30 set of the Fashion TV series "let go of your hands" is another masterpiece he created after the wind rising. Liu Yang acted as a screenwriter, starring and lead singer.


Liu Yang, a famous fashion designer in USA, is a fashion designer and designer. This is the first TV play that reflects the life, love and career of different groups of fashion designers, photographers, entrepreneurs and models in the fashion circle. It truly reproduces their most fashionable lifestyle. It will take the most fashionable representative cities: New York, Paris, Beijing, Shanghai, Guangzhou, Shenzhen, Hongkong and other places as the filming site, and there will be well-known celebrities to take part in the filming. Liu Yang said: "I hope this play can go international! Someone may say that I am not doing my job. Actually, I think this is the responsibility of a fashion person.


Speaking of designer brand, Liu Yang said, "this is my dream and responsibility in my life." In the past few years, foreigners' impression of China is still in the era of "blue ants". For this reason, I often argue with them. I deeply feel that as a Chinese, it is my duty to change this view and do something, even a little bit good. He also said that for designers, creating beauty, conveying beauty and making life more beautiful is a responsibility.
Now, he is preparing to build "LIU" YANG fashion brand: high fashion and leisure -- Reflash and Reflash Digard. Liu Yang represents the image of yup in China. He wants to advocate a healthy, simple, elegant and fashionable yup lifestyle for Chinese men. Liu Yang is still confident about the Chinese designer brand. "In recent years, domestic designers have won awards in international competitions. Moreover, the processing industry in Guangdong is not necessarily inferior to that in other countries. Many foreign brands have been processed in the Pearl River Delta and trained strong technical forces, which provides a good foundation for designers to create their own brands. In addition, some domestic garment enterprises also have economic and cultural accumulation, thus pave the way for building designer brand. China's designer brand will become the world's Armani and CUCCI in the future. Speaking of the future, Liu Yang said: "sincerely hope to cooperate with people of insight, create a good platform for us to better play our talents, and work together to create the fashion brand of" Li Fa Shi ". I also hope that more designers will be able to unite and realize our dream together.

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