Huajian Group Creates The Largest And Middle Grade Women'S Shoes Manufacturer In China.

June 2nd Huajian group is the largest middle and top grade in China.

In the past more than 10 years, Zhang Huarong and Huajian group under his leadership, from Nanchang to Dongguan, from Dongguan to Ganzhou, from making cloth shoes to making leather shoes, from leather shoes to the upstream and downstream of the industrial chain, and then to build the world shoe industry headquarters base, have constantly reformed themselves. "Development, pformation and upgrading" have become the "six character truth" of Huajian group.

Zhang Huarong also said that relying on these six words, Huajian group was able to take advantage of wind and waves and develop from OEM's shoemaking workshop to a large Footwear Group with more than 10 subsidiary companies today.

Looking at the development of Huajian group, all the way to Huajian company have encountered many development pains caused by the cruel market environment.

Fortunately, after the labor pains, Huajian ushered in his own spring.

Initial stage: survival and stability in difficulties

In 1996, Zhang Huarong led more than 80 employees to Dongguan, Guangdong, and began his own "shoe shoemaker leather shoes maker" road.

At that time, the order of footwear industry in mainland China was basically controlled by Taiwan funded factories, and local enterprises were not competitive in capital, technology, talent or management, so the market operation was very difficult.

In the second half of 1998, there was a turning point in the market. In order to meet the needs of strategy and trust from Zhang Huarong, the American customer, he placed 300 thousand orders to Huajian, who had struggled for survival, and borrowed $2 million from Huajian company to help them update their equipment and make technological pformation.

At that time, some Taiwan colleagues began to suppress the potential competitors from the supply of materials, and forced Huajian to invest in the establishment of supporting factories for shoes, shoe machines and other industries, so as to improve the industrial chain ahead of schedule.

In the absence of technology and talent, Huajian completed the construction and commissioning of all supporting production plants in 6 months with the spirit and belief of "one difficulty has ten ways".

That is, at this stage, Huajian's culture of "100% understanding and 100% cooperation" was initially formed. In this process, the backbone cadre of Huajian company was cultivated under such circumstances.

Growing up: seeking development in stability

From 2000 to 2006, it was the growth stage of Huajian's fast, stable and effective development.

Six years of sustained and steady development and continuous investment have enabled enterprises to form a larger scale advantage and grow into the largest middle and high-end footwear manufacturer in mainland China.

The focus on shoemaking industry has made the planning and layout of pformation and upgrading ahead of schedule in the best time of the enterprise's internal and external environment. Even though the company has maintained sufficient cash flow and capital reserves, it has accumulated a strong ability to resist risks for enterprises.

In 2002, Ganzhou Huajian international shoe city was invested heavily in the construction of Huajian group, which made the Huajian group accomplish the "amazing leap" of industrial pfer. It not only promoted the rapid development of Ganzhou's footwear industry and the whole regional economy in Jiangxi, but also strengthened the development, trade and brand incubation function of Huajian group's Dongguan headquarters in the world's largest footwear base, and successfully embarked on the development path of self created and acquired brand.

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According to Zhang Huarong, from 2000 to 2006, China's real estate and stock market were crazy for several years. At that time, Huajian invested hundreds of millions of dollars in Ganzhou, Jiangxi, and built factories and recruited workers.

I see many real estate and stock making profits, which are several times or even dozens of times a year, and they are also unbalanced.

But after a rational analysis of the environment at home and abroad, and in line with the persistence of the industry and the sense of responsibility for enterprises and employees, the management of enterprises finally reached a consensus, focusing on industry, based on enterprises, and actively making pformation and upgrading of manufacturing.

The fact proves that it is precisely because enterprises resist the temptation of short-term interests that they are prepared to concentrate on their minds and become enterprising when they are in peace and danger.

Development stage: deepening pformation and upgrading

On the basis of previous efforts, Huajian continued to carry out orderly and systematic pformation and upgrading. Starting from the goal of "doing fine, doing well, doing well, doing well, doing well, making a hundred years of enterprise", we actively utilized our accumulated opportunities in the past and the current industry reshuffle process, further strengthening production optimization, manufacturing management informationization, participating in the new footwear standards research, formulating and establishing the world shoe industry dialogue platform, promoting the research of new technologies and materials in the world shoe industry, while actively realizing the pformation and upgrading of China's footwear industry and undertaking the shift of the world shoe center while realizing the development of the enterprises themselves.

To this end, in January 2006 and March 2007, Huajian group organized two market teams to go to the national survey, and proposed to build a world footwear industry headquarters base with R & D, trade, technology, information, logistics and brand incubation. After many years of preparation and certification, the world footwear headquarters base was officially established in May 31, 2011 and started construction.

In 2008, influenced by the international financial crisis, export oriented enterprises were seriously affected. Although Huajian group was faced with great difficulties and pressures, it maintained a healthy and stable development.

In this regard, Zhang Huarong believes that greater opportunities lie behind the crisis.

From the perspective of historical experience, every crisis can bring more opportunities and opportunities to enterprises that are far sighted and prepared when they eliminate some enterprises.

Huajian's impact and impact on the current plight is far less than that of other enterprises in the same industry, and it also feels a greater development prospect and space.