Attracting Exhibitors With In Place Services

Convention and exhibition services in a broad sense include professional services such as leasing, advertising, security, cleaning, exhibition transportation, warehousing, booth construction and other supporting services such as catering, tourism, accommodation, transportation, transportation and other related industries. The quality of exhibition service directly affects the cooperative relationship between exhibitors and exhibitors. Exhibitors are the main body of the exhibition, and the earnings of the organizers are mainly from the enterprises. participation fee 。 Therefore, the value transfer between the sponsor and exhibitors is very important. Exhibitors want to pay the booth fee to get more services from the organizers.
Standardize according to international standard
First of all, the organizers should set up the service concept and carry out the service operation according to the requirements of marketization, commercialization and specialization. The developed countries in foreign countries have developed a set of mature exhibition service operation mode. However, the exhibition industry in China started late, and many exhibitions have a strong administrative leading color. The organizers are often commanding commanders rather than service providers in front of customers. At the end of the opening ceremony, the exhibition was declared successful, and the staff of the organizer disappeared without a trace. This phenomenon will never happen abroad. The hosting unit appears as a service customer, especially the customer service center can help exhibitors. Purchaser Solve specific problems, including complaints. As long as the exhibitors and purchasers need it, the organizers should think of it. Only through high-quality service can they form a regular customer base, and the host can firmly occupy a place of their own in the age of competing for power.
Second, realize the standardization and standardization of service process. Many domestic exhibition enterprises have realized the importance of standardization and standardization of exhibition service process. For example, the Shenzhen high tech fair, the first ISO9000 international quality certification center in the country, has set up a set of exhibition business, exhibition engineering, exhibition rental, etc. Exhibition property Management and other relatively perfect Convention and exhibition service system. In the exhibition practice, we operate strictly according to the standardized process, providing first-class and efficient exhibition services for large-scale exhibitions such as the hi tech fair, furniture exhibition and China Internet Exhibition. In addition, the Convention and exhibition centers in Shanghai, Dalian, Xiamen and other cities have correspondingly established their own service modes of operation.
Elaborately produced exhibition service manual
During the course of organizing the exhibition, the sponsor or exhibition contractor is required to provide a high-quality exhibition service manual for each exhibitor. The service manuals should be attractive, easy to understand, and standard. On the one hand, do not regard the readers of the handbook as the leaders of the exhibition industry. They should be enlisted as new people entering the exhibition gate, and write all the possible problems and solutions. On the other hand, we should promptly communicate with the organizers of the conference to understand the new changes in this exhibition service. Finally, your exhibition service manual should have the function of inquiry and readability. This exhibition manual with integrity and easy inspection can save the time of exhibitors and exhibitors and reduce friction.
The exhibition service manual mainly includes the following aspects: the contents of the exhibition: the names of the Chinese and English exhibitions, the names of the exhibition cities and venues; the date of the exhibition, including the date of entry and departure; the Contractor's name, address, telephone, fax or other related contractors; the detailed description of the rental payment method of the booth (if the procedures needed to provide materials and services); the relevant provisions; and the content of the exhibition.
Order unilaterally: including formal contract information, booth contract firms name and other indication signs, furniture rental, decoration and carpets, transportation, resettlement and demolition of labor, electricity, fire, booth clearance, etc.
Other related services include invitations, supporting publicity and planning, accommodation and itinerary, transportation and tourism, audio-visual equipment, photography, floriculture, bonsai renting, calling devices, model show or reception.
The service should be people-oriented.
Exhibition services should also reflect the idea of "putting people first". For example, the layout of the exhibition is completely divided into categories of exhibits to facilitate audience visits. Visitors just get into the exhibition hall to get a handbook or guide for the exhibition, which is written in different languages. There are also dining areas, rest places and convenient passages. All these reflect the meticulous service concept of the organizers, and fully reflect the charm of the exhibition's quality service.
Last but not least, convention and exhibition services do not conform to international standards. While learning and learning from others, we should also focus on innovation and development, and develop a service mode with its own characteristics. Therefore, a successful exhibition should put quality service in the first important position.