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Fuzhou's Advanced Clothing Starts Late, And The Average Price Of Customized Garments Is 10000 Yuan.

2013/3/27 18:24:00 10

Oriental Cheongsam Clothing And Apparel Industry Association Tang Costume

The "first lady" wore the "exception" brand when visiting, so the domestic brand became popular overnight. Recently, reporters have found that there are both "mass production" and "custom tailored" industries such as "exceptions". In Fuzhou, there are also a small number of advanced a href= "//www.sjfzxm.com/news/index_z.asp" > clothing < /a > Custom studios, but most of them live in low profile and serve only a few high-end people in Fujian. The price of customized clothing products is also around 10000 yuan.
 the average price of the finished garments is 10000 yuan /p >
 it is understood that there are also some custom tailored workshops in Fuzhou. According to preliminary statistics, there are about 3 brands such as Ceng Fengfei (FENGFEI Z), Oriental a href= "//www.sjfzxm.com/news/index_h.asp", cheongsam "/a" and so on, serving high-end brands of the society to customize the brand of clothing on various occasions. 
 according to a designer specializing in Cao Dewang's family custom clothes, in Fuzhou, there are more than a dozen high level businessmen who have custom made garments like Cao Dewang. Such people often attend weddings, birthday parties and meet distinguished guests. They will pay special attention to their costumes. They will specially customize a set of costumes for the banquet. According to preliminary statistics, these people make at least 3-5 sets of clothing a year, priced at tens of thousands of dollars in accordance with the cloth styles of several thousand yuan. The customer needs to book a month in advance and inform the costumes for the occasion. 
 "cheap price is about 6000 yuan / set, I have done the most expensive 60 thousand yuan / set, but usually 2-3 / sets for the normal market price. Professional customization is different from the clothes sold by ordinary clothing stores. There is no mass production. Even the size combinations of each part of clothing are unique and need special tailoring. From style, it is necessary to add personal innovation on the basis of tradition, and it is not repeated innovation. You can save a lot of money and time from labor. " Another professional custom designer in Fuzhou, Xiaowei, said that to make clothes for a specific person, it is one of the main reasons for the high price to consider whether the design style accords with the popularity field because of the design. 
 the advanced garment customization industry has just started /p >
 it is understood that at present, most of the designers or brands engaged in this industry are "low-key" life. Without taking a publicized attitude, more consideration is given to the particularity of service groups. 
 a designer who specializes in Cao Dewang's family custom clothes says that the service target is the high-end group, the status is also special. In order to show a high status status, products must be limited in production, so most designers or brands survive in a "low-key" state, and the most important reason is to protect their privacy. At the same time, if the industry can survive, it shows that there are already fixed service customer groups. 
 however, Lin Lei, Deputy Secretary General of Fujian clothing and apparel industry association, believes that the operators of this industry will adopt a low-key survival, more because the industry is still a new industry, and the industry is just starting. 
 it is understood that advanced garment customization evolved from custom-made traditional industries, and because of the high profit, the number of practitioners gradually increased. As early as 5 years ago, Tsinghua Academy of fine arts also found the demand for talents in this market. In particular, a senior fashion design specialty was set up. Up to now, the profession has trained nearly 70 students. All these students are engaged in advanced fashion design after graduation. " Lin Lei said that in the preliminary statistics, only one hundred people engaged in advanced clothing industry in the whole country. 
 according to the introduction, because some celebrities do not care about the cost of clothing, some brand designers or formerly only ordinary tailor shop tailors are attracted by the high profits of the industry, and join the industry to earn more money. This industry also has a name called "advanced clothing customization". 
 "point to point" service requirement is high /p >
 because the service groups in this industry are more targeted and the service group is relatively small, they are all upper class people, and the requirements are higher. Therefore, the risk is not small. 
 "although the profit in this industry is very rich, the risk is not small." Ms. Chen, one of the first floor of the Continental Mansion in Fuzhou, mainly made up of middle-aged and elderly clothing, said she had made some clothes for some high-end people, but these people were too hard to wait for too much, too high, and even often the clothes were finished, and they were not satisfied, and they were asked to be reworked. 
 Lin Lei told reporters that the advanced clothing customization industry has the most "point to point" service nature. "The designer must select the right cloth according to the identity and status of the service object, and then add a lot of creativity, inspiration and longing to satisfy their needs in the traditional process." At the same time, these customers are groups with certain cultural qualities or certain aesthetic groups. The requirements for finished products are naturally very high. If the elements added do not match the needs of the consumers, it means that the finished products are failed. Needless to say, high profits, even in vain. 
 "most designers are not attracted by high-end personages. They are more likely to be in the industry for 35 years, and when the finished product styles are approved by the public, they will be hired by these high-end people to make customized garments. Lin Lei said that in order to do this industry for a long time, the designer must combine the work with the social development, so that the work will have a unique style on the basis of traditional style, more of a tacit understanding of the design concept. 
 "at present, the industry mainly designs Chinese style clothes and < a href=" //www.sjfzxm.com/news/index_s.asp "> Tang Zhuang" /a ". Most other designers do not dare to intervene easily, for fear that the finished products are opposed. Lin Lei said, but many designers still insist on exploring the creativity of Chinese clothing and Tang costumes, hoping that the market of the industry can be more extensive. Once a designer surpasses the existing field, the prospect of the advanced garment customization market will be immeasurable. 
 most high-end people in Fujian still wear ordinary clothes /p >
 reporter visited the market to learn that there are still many high-end high-end personages in Fujian who do not customize clothing for their own designers. 
"P >" Cao Dewang can tailor clothes for himself. We can understand it. After all, he is much older than our boss. At present, Cao Dewang's status is mainly based on philanthropists, and he has certain requirements for clothes. Quanzhou a food enterprise secretaries said that their owners usually attend high-end meetings or banquet less, and many domestic brands and public models can wear, custom clothing is also unnecessary. 
 Anta group office staff told reporters that their boss is a standard southerner figure, and any brand clothes are suitable for him. "When there are important parties to attend, he will customize clothes, but the customization is completely different from customization." The boss explained that the boss usually goes to the brand store to try on the clothes on the display rack, and then customize the size that suits his body according to the style. For example, shoulder width 80cm, sleeve length, length of clothing and other data are strictly required, but the style is the general market style.