Shishi Spinning Dress Legion CHIC2013 Debut

The annual clothing festival in Beijing sounded the "assembly number". Many well-known brands of the national textile and garment sector gathered here, or participated in the China International Fashion Week, released the latest fashion trend; or participated in the Chinese clothing and accessories fair, accepted the "parade" of the guests at home and abroad; or participated in the annual awards of the Chinese clothing brand, and competed with peers in the same field; or participated in China International accessories exhibition to bring the most scientific and technological content products. This year, Shishi's many clothing brands have not failed to meet expectations. Once again, a "lion fashion" craze has been launched in Beijing, laying a solid foundation for Shishi to realize the dream of "Oriental Milan". This newspaper accompanying reporters will bring readers together to review that wonderful moment.

　　 CHIC: the stone lions Legion

"Stone lions Legion" seems to have become a gilded name card for stone lions in recent years.

From dozens of Shishi noodles accessories enterprises in Shanghai international accessories exhibition, to the brand clothing enterprises to join the China International Fashion Week, and then to participate in the China International Clothing and fashion fair, the solidarity Shishi enterprises once again launched a fashion whirlwind in Beijing and Shanghai with "plate forces".

　　 Fun life, popularity

"It's not just the size of the exhibition hall, but the creativity." Huang Liangsheng, chief executive of small play leather, always thinks. In 2012, CHIC participated in the "skin feeling interactive game" to conquer the observers and franchisees. This year, the carefully prepared domestic brand of the new leading children's clothing has continued to attract customers through the concept of "fun and animation experience".

For the past three years, CHIC has participated in the "green exhibition" proposal of the organizers, and has built the environmental protection creative booth with the theme of environmental protection, technology and creativity. It has set up a "fun and marbles game experience machine". It has joined the internationally popular "marbles game" for the on-site public interaction experience. The high score can get the love gifts such as IPAD MINI and so on. In addition, the little play leather is also playing for the first time on the site of the "small leather star journey" which will be strong landing on CCTV children's channel in 2013. It will insert animation elements and animation themes into the terminal system, form a positive interaction between the animation concept and terminal atmosphere, and finally strengthen the small leather skin dress as the industry leading edge of "China's first fun experience marketing children's brand", and won many visitors to the CHIC to watch it, becoming the most popular booth in the children's wear exhibition area.

　　 Stars help to show the future.

"Explosion point" is more than one. "Is this the sight of a wolf family or a Shawn Yue?" China fashion casual men's leading brand wolf family with the help of the image spokesperson Shawn Yue, sparked popularity in the leisure hall. In addition, the great start of the homemade large-scale network variety show, "I am a type man", jointly built by the wolf family and the music website, made the war wolf Pavilion the highlight of this CHIC leisure hall.

Shawn Yue's presence brought off the first wave of the scene. As a representative of the "stylish" star, Shawn Yue came to the stage to make the audience feel the charm of the "stylish man". Shawn Yue is very pleased with the opening ceremony of "I am a model man". He believes that such a program will not only give the boys a stage to show, but also the costumes and challenges in the program. Unlike the usual boring press conference on CHIC, "I am a type man" this conference, though full of momentum, does not lose ease and entertainment. It is worth mentioning that, before this, the wolf family sent two round-trip air tickets through the official micro-blog, and the two lucky people also arrived at the zero distance contact with Shawn Yue and participated in the interaction between them. At the scene, lettsman, through the scene audience, deducts the interactive link between "type boy" and Shawn Yue personally refitting the tide man type ride, so that the conference is full of laughter and joy, and the press conference is pushed to a climax again.

　　 Fashion monologue comes for you.

WEWE, a fashionable French fashion brand, adhering to the brand positioning of "metropolitan culture", and persisting in finding creative inspiration from women's psychology, artistic form and city spirit, and pursuing the ideal life status of French metropolitan women in the fashion design concept. As a sub brand of Jinyuan, a leading brand of domestic women's wear, since its entry into the Chinese market in 2010, WEWE brand has become unique in the fashion industry with its unique aesthetic orientation, innovative brand positioning and precise consumer groups.

In 2013, CHIC, WEWE brought about the internationalization, urbanization and diversified fashion demeanor. In a unique way, it created multiple "only" integrated communications, innovating the introduction of mobile APP system, creating fashionable palm technology with the help of fashion link technology, creating the "palm fashion" at any time and everywhere, and holding the QR code and APP as the fashion force and fashion force of fashion communication, bringing the new fashion feeling and interactive experience to fashion. The most direct manifestation of this is the interactive marketing initiated by WEWE2013CHIC: Download and install WEWEAPP, which can become an ordinary WEWE member free of charge, enjoy shopping scores, and receive vogue vouchers and enjoy VIP activities.

In addition, the booth of big brother and SSU lung was full of personality, attracting many guests, especially the big brother, who took the gold position of more than 300 square meters. Cai Fan, general manager of thumb animation, said that with the help of CHIC exhibition, it is expected that the number of terminal outlets will reach 1000 in 2013, which will provide strong channel support for the sale of Xiao Rui and big devil toys. In July 2011, the thumb and animation fashion experience Museum opened the first in Guangzhou. Last year, thumb had more than 300 experience galleries. "Next, we will have greater breakthroughs and leaps." Cai Fan said.

　　 China Fashion Week: playing E major

Recently, 751D - PARK 79 cans of Beijing fashion design Plaza.

When the classical gates of Buckingham Palace slowly opened, the sound of art from London began to sway slowly. The powerful Symphony Orchestra entered the mode of performance. In E major symphony, the transcendent melody was overflowing the dome. This is not a concert, but it is reverence to 1991 classics.

As the representative brand of the 11 China casual men's wear trend, the salute of the salute of the British classics is presented by the 1991 classics of the high end line of E, the theme of the "2013/2014 Major" - "the love of E". The release of the trend of China's casual men's wear in autumn and winter is one of the most anticipated special events in Mercedes Benz China International Fashion week. He added the unique understanding of elegant art into the blood of British classic fashion, and through the cross-border cooperation with well-known domestic Symphony Orchestra, let the world appreciate the exquisite and elegant fashion art charm of AI Deng Bao.

This conference takes the British new classical culture and Parker culture as the background, and the designer MAGGIE JIN expresses his understanding and recreation of British culture through the re design of classic style clothing and the dressing collocation of the old British gentlemen, so as to pay tribute to the new generation of British gentlemen.

At the end of this conference, in accordance with the usual curtain call, in addition to the chief designer of the London center for product design and research, MAGGIE JIN, the design director of the 1991 Li Ming, the executive vice president of the company, and the two director of the art exhibition of the 1991 art director of the United States, the highlight of the strategy is the strategic significance of 1991.

Alton Castle 1991 opened a fashion symphony of the gentleman's phantom, highlighting the aesthetic consciousness and brand height of a brand's deep culture. The industry generally believes that the arrival of the 1991 of AI Deng Bao will lead to a new wave of British cultural popularity, and promote the leap of AI Deng Bao to the high-end product line, and inspire the magnificent turn of the fashion industry.

"I am honored to be able to serve as the design director of the 1991 design director of the enton castle. The designer's ideas, creativity and some personal interest complex can be rendered perfectly by such a form, which is a great consolation for every designer." Design director Jin Lei (MAGGIE JIN) graduated from University of the Arts in London and laid a solid foundation for dress design at the central Saint Martin Institute of art and design, London Fashion Institute and so on. He successively worked as a designer in the MULBERRY, TOPSHOP, RIVER ISLAND, and many Italy brands as the design director of China.

　　 "Oscar": Hua Lai Deng Bao

A few days ago, China's apparel industry's most concerned awards ceremony was held at the Beijing Century Theatre. Jack's ninth annual award for Chinese clothing brands was unveiled on schedule. Thirty famous brands from home and abroad competed for ten awards. It is heartening to note that since the annual awards, Shishi has also had three brands of Wolf Road, CABBEEN and the winning awards, planning awards and public awards for the first time. Finally, after fierce competition, the chairman of the Shishi textile and clothing chamber of Commerce, Oscar, won the first prize in the Chinese garment industry, and won the applause for the "Fujian Legion" made up of five enterprises.

"Winning the title benefits from the support of the judges and the vast number of consumers, and is also an affirmation of the more than 20 years' adherence to" British style ". Tian Qiming, chairman of the company, said in an awarding speech. Look at the winners of the first eight annual awards of Chinese clothing brands: YOUNGOR, seven wolves, Bosideng, Metersbonwe, JEANSWEST, Ordos, Anta, and Li Lang, all of which are "aircraft carrier" enterprises in the domestic textile and garment industry.

　 For the Wolf Road, CABBEEN and AI Deng Bao, the organizing committee commented this way.

(Wolf Road): in the original design style of personality fashion and close to life, it creates a collection of fashionable men's suits that match contemporary men's age of 18 to 35 years of age. The Wolf Road has become one of the most competitive brands in China's casual wear market. CABBEEN: positioning 30 to 40 years old will be male, adhere to the "comfort and principle" design concept, "subversion of fashion" brand idea, combine Chinese original design with international popular elements, and locate in high-end casual wear. WOLFZONE

Brand award can be finalists, in itself is a kind of affirmation. In addition, this award ceremony not only invited Yang Lan, Wang Gang and Ma Dong, such a host, and Sha Baoliang and Yu Quan, who had been warming up in the recent "I am a singer" program. They added a lot of color to this award ceremony.

According to observation, from the second brand award, the appearance of "Min Pai" has already appeared. The second session, the seven wolves won the public award, the Shishi leisure clothing industry development leading group won the driving Award; the third, the seven wolves won the value award; the fifth, CABBEEN was awarded the innovation prize, the seven wolf was awarded the achievement prize; the sixth, the strong leader was awarded the Planning Award, the Anta was awarded the value prize; the seventh time, the grand prize was awarded to XTEP, the XTEP was awarded the grand prize, the Anta was awarded the public prize, and the eighth was awarded the public prize. From this we can see that AI Deng Bao is the first company to win the public award of the annual brand award and the fourth Fujian brand to win the honor.