AOKANG Sued CCTV Advertising Delay Lawsuit Wins

"The path of my hometown, my footprints are strings, and you step by step, with the warmth of mother and son's hands."

The beautiful rainbow in the scenery is reflected in the scenery. At the beginning of this year, with the increasing enthusiasm of the Chinese people in Olympic Games, the public welfare themed AOKANG music TV image "rain and wind" was broadcast on the CCTV variety show channel, which is impressive. "The rainbow is a beautiful rainbow" in the early.

But this is a more sensational image. From January to March this year, there was no sound. The news came shortly after that Wenzhou AOKANG told the Beijing sun sun Advertising Co., Ltd. (hereinafter referred to as the "Sun flame"), which designed and contracted the advertisement.

There is a lot of advertising delays, but there are few cases of anger and lawsuits.

Yesterday, the people's Court of Yongjia county made a first instance judgment.

In May last year, AOKANG signed a contract with the sun flame, and commissioned it to issue "MTV" for a single time on CCTV entertainment channel. The price of the MTV is 86 thousand yuan, which amounts to 31 million 476 thousand yuan for the whole year. The two sides agreed that the AOKANG will be paid quarterly and the broadcast time will be from 23:30 to 23:35 every day.

In the first quarter, AOKANG was unable to sit still. From January 1st to March 10th, the images were broadcast only 4 times according to the contract time, and the 41 time was postponed until the next day, and the 12 time was arranged at 23:35.

But the outcome of the negotiations is that the solar torch emphasizes: CCTV is the propaganda media of the party and the state. It has a special political mission and social responsibility. The broadcast of CCTV advertisements is a normal phenomenon.

When the negotiations broke up, AOKANG paid no money after paying the advertising expenses for the first quarter. In May this year, AOKANG filed a lawsuit against the Yongjia sun county court in the local court for breach of the sun's fire. It required 10% of the annual advertising fee as compensation for breach of contract in accordance with the contract stipulations.

After hearing the court, the court held that the defendant had extensive broadcasting activities, especially when more than 60% of the advertisements were postponed to zero. After that, according to people's work and rest, the advertising ratings and effect after zero hour were indeed greatly reduced, so the breach of contract was serious.

The court decided that the sun torch would pay 3 million 147 thousand and 600 yuan for AOKANG's default and seven yuan for the seven missed payment.

Editor in charge: Yang Jing