Practice "Thin" Efforts To Win Promotional Campaigns

< p > First: strengthen the training of < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion personnel < /a >.

Seeing here, many industry generations began to laugh and wonder: "how many years have I trained the salesperson?" if you really think so, it means that your "fine" work is very lacking in foundation.

Over the years, many training programs have been programmed.

The leader of the factory is the leader of the large area, and the leader of the area is the leader of the compressed area. The leaders of the area have to give the pressure to the generation of the industry. What is more, the task needs to be expanded. The industry has to turn the pressure to the supervisor, the promoter, and carry out the training plan with the former or even former former representatives, emphasizing the importance of the task.

However, we must not ignore the changes in the consumer's mind and consumption habits. If we can find these subtle changes and then expand the training work of salesmen, we will have a definite purpose.

In this regard, the author will also make a few points for reference: < /p >

< p > 1: strengthen the sales staff's effective training of potential < a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a > training.

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< p > a medium-sized or above supermarket, the number of customers who go in and out daily is more than 100, but which people are prepared to buy alcoholic products and what are they likely to buy. If sales promoters can find out these people and promote sales for them, the sales rate can be improved.

But these people will not shout "I want to buy wine" when I walk around, and I will not put labels on them, but we can filter out some groups that are less likely to buy.

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Men are more sensitive to alcohol products than women p; married couples are more likely to drink products than lovers; adults are more likely to buy than teenagers; shopping cart customers are more likely to buy than carrying shopping baskets or empty handed customers.

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Such a conclusion seems to be lacking in theory. But from the point of view of life, it is not difficult to draw some conclusions. Perhaps the author's view is not correct. But paying attention to observing such details will always come to a conclusion that suits our market. If we can increase the success rate of sales by several times and grasp the potential customers more accurately than competitors, can you imagine that your sales promotion can not be successful? < /p > p

< p > 2: really serve customers in detail.

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< p > we say every day that customers are God, but few customers can feel that they are God.

Because consumer behavior itself will give consumers a sense of loss, gifts and services is nothing more than to make a consumption compensation.

If consumers feel that the value of goods and services are in place, they will naturally buy two times or even recommend others to buy.

But these are ideal states.

In fact, our service to consumers is only in our mouths, but not in our hands.

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< p > > for example, < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > shopping volume is larger. We will arrange specialized personnel to deliver goods to the door. So more small customers do not need service? Now how many customers who come to the supermarket have private cars, how many buses ride, how much they ride bicycles, and two bottles of wine are not many, but it is also a problem to take home safely.

What do we think of consumers who do not have private cars? Maybe only a roll of scotch tape, maybe a wrapping rope, and luxury is the right size handbag.

If you really solve the problem, the consumer will buy your account before you can read it well.

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< p > what is a service consumer? Answer: service is the difficulty that consumers have never thought of before, and you help him solve it.

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< p > 3: do not let consumers find promoters.

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< p > how valuable it is to actively search for sales promoters, which has increased the success rate of sales by a number of percentage points.

If consumers fail to find promoters (the author has had many such experiences), there is a blank display, but the other competitors are prizing away customers.

Don't say that the promoters also need to rest and eat. Customers will not give you the opportunity to introduce your schedule.

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< p > especially during the peak season, consumption behavior can happen at any time, rather waiting for God to come, so that God can not see people.

It can be seen that the training work has to be strengthened, and there are many "fine" Kung Fu to cultivate.

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< p > Second: management of layout and display.

From the day when the product entered the shop, the row and display became a compulsory course for the industry.

But after years of work experience accumulation, these required courses began to be sparse.

Busy running around a few supermarkets, busy staring at the accounts, or even busy thinking about their promotion problems, some of the promoters have done their own things, manufacturers promotional materials, promotional gifts, arrived in the supermarket, can only wait in the "cold palace".

Here, the "thin" lack of skills and performance, and can not carefully work from the end, loopholes can be made up for, but it left the market space for competitors, missed the best time to win the popularity of stores.

Here, the author also has several ideas put forward: < /p >

< p > 1: dress up for every day.

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< p > don't mention that your layout is no problem. Let's see how many brands sell in the same store. Do you do the first thing to finish the holiday store layout? Did you win the best store location?

In fact, the manager of the store will have more of your usual performance to your status, and positive will promote you to be more positive and negative, and he will promote you to be more negative.

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< p > Holiday Season store layout is not finished, even if it is finished, are you the first to finish, is it the first to attract customers to come, is your X exhibition rack rickety, your layout is loopholes, who will remind you first?

It's a bit of a mother-in-law, but the phenomenon of homogenization is very serious. Isn't it worth your time to do some "fine work" in these areas? < /p >

< p > 2: supply of inventory and gifts.

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< p > "sorry, your product is temporarily out of stock. Are you coming tomorrow?" "I'm sorry, this gift is temporarily gone."

All of these are the explanations of salesmen who I heard personally in supermarkets.

I really don't know if I should be happy or sad to hear such a thing. I'm glad that this promotion strategy has been very successful, and the sad thing is why a successful promotion can't be done in a better way.

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During the sales promotion period, a correct strategy can quickly pull the volume of the product, so the safety stock will be out of stock in normal circumstances. In fact, everyone knows this, but some people do not see it. They think it can be delivered to the shelves for up to half an hour, but the customer will be willing to board the P for half an hour, and how can the competitors give you half an hour?

Every promotion is only a few days, and there are only a few "half an hour" every day. Every minute counts. "/p".

< p > in a word, the problems we must think of should be implemented immediately, and every link should be carefully arranged.

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< p > 3: products and barcode should not be too far away.

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< p > the author has also experienced many such things personally. I saw the products displayed on the posters or hanging flags of supermarket stacks are very interested, so I wanted to buy them to experience them, but I couldn't find the so-called promotional products when I looked for them, or I was told at the checkout counter that the product was not a promotional product.

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If P really feels like a consumer in a supermarket, it can often happen.

Since sales promotion has already started, personnel and materials are already in place. Why do we always have such a little joke with customers? Maybe sellers still have their own ideas for their own reasons, but customers are a glutton, and do not have time to understand your good intentions, or be practical.

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< p > Third: according to the layout of the supermarket, choose the position with the most potential sales potential.

The position selection of the head is very particular.

Usually, when we set up a stack in a supermarket, we should first aim at the busy main road and avoid the "dead ends" of some supermarkets.

But in addition, there are many factors that we should consider.

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< p > first of all, supermarkets will have exports and entrances, so the flow of people will inevitably form an irregular "U" or "O" form of flow.

So our pile heads usually have to be placed on such passageways.

But such a "secret road" is to test sales personnel to consider the layout of supermarkets and local consumers shopping habits and other factors to explore.

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< p > secondly, grasp the export and entry.

Consumers choose wine products for promotion during festivals. They will definitely choose and compare them in supermarkets.

Most consumers see the end, they often pick their eyes and don't know how to make decisions.

And after a lot of shopping, a large number of customers, especially male customers, will not go back and go back.

So the position at the end is a potential place for sale, so careful discovery of this mysterious "U" shaped passageway will also increase some chances for the sale of its own side.

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< p > Fourth: Dredge various management links in the supermarket, especially pay attention to the Festival public relations among the staff below the middle level.

At the end of the spring festival like this, the wine dealer was not bloodletting.

Therefore, the first place to occupy the store's "geographical" advantage and optimize the relationship between people is also a common trick in the promotional war.

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< p > "what? Human relations. Our public relations work has never been interrupted. The general manager of the supermarket has a very strong relationship with us."

Quite a number of industry representatives will have such a reaction.

May I trouble you to think about it again? You have an iron relationship with the general manager. Other manufacturers are not iron. As the saying goes, "county magistrates" are not as good as "managing". They still need to play football. Even if you have a boss to cover them, you can really slow down the progress of your work.

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< p > in fact, during the promotion period, what is more important is the middle level leadership of the supermarket, and the more grass-roots staff is the more important target.

If the storehouse can remind you of the existing stock in time and accurately, the tally clerk reminds you of the loopholes on the platoon, and the cashier can explain to the customers who have misled the promotional items, which has a direct effect on the sales of your products.

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< p > fifth: make full use of the promotional posters of supermarkets.

Nowadays, almost every supermarket will issue its own promotional posters regularly, and some supermarkets will also send them home, and more and more consumers are starting to pay attention to such posters. Especially during important festivals, collecting and browsing promotional posters in supermarkets is part of some careful housewives shopping habits.

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< p > however, promotional items on posters do not attract everyone's attention. Some of them are easy to be ignored.

Usually, a page on the right-hand side will first enter the reader's line of sight, and the upper left corner will attract the most attention. These are the normal browsing habits of readers.

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< p > since our products have been promoted and put on the poster, why don't we spend some time thinking about it and find a good place for ourselves. Now, the advantage of competition is more than a win. It is still the saying that as long as the "fine" effort comes home, there will always be new discoveries.

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< p > sixth form: gaining momentum and forgetting people to prevent "suicidal" means of competition.

Generally speaking, brisk brands will make full use of their brand advantages in a limited period of time, and they will never let him "gasp" if they can "kill" their opponents.

But on the contrary, the author feels that such a practice is not very rational during the festival promotion.

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< p > a large number of liquor brands in the supermarket gather together. Every household's shoulders are also pressing on their shoulders. Seeing that your product is selling well, your own brand is still intact. How will you feel in your heart? Sour! It's called a jealousy.

There is another saying: bare feet are not afraid of shoes.

What does that mean? He's going to be mad when he's in a hurry.

If a few can unite, promote targeted promotions to you, or promote sales harder than you do,

Was your life better then? < /p >

< p > in fact, people are inert. As long as life goes by, who will show their faces? But when they die too hard, some people will rise and fight.

It is the same reason to manage the country and the world. Competition in the market is the same reason. After all the competition is suppressed in the second echelon, it can neither affect its market position nor inspire them to engage in creative thinking to threaten their status, nor will it lead to any competition with "suicidal" nature.

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It is also a good policy for long-term stability to put some water to our competitors at P.

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