Advertisements Make Consumers Love And Hate.

Transforming the functional characteristics of product carriers into visual factors in a certain way and making them more intuitive to the advertisements of consumers has been increasingly presented to our eyes. Forced acceptance or initiative acceptance has become an increasingly indispensable part of our life. How the product is, whether the company has the strength, first of all depends on whether the manufacturer has done the advertisement. However, we are unconsciously becoming the carrier of business earning money. When do we start to think that advertising is a good product? This is the impact of advertising enterprises on the majority of audience consciousness. Therefore, the majority of the audience has become the object of competition between advertisers and manufacturers, as if advertisements want us to consume what we will consume. In the early days of advertising, it seems that this law is what we want to consume, and we will buy this product. The earliest Chinese celebrity endorsement in my memory is the SOD treasure. At that time, Ni Ping and Huang Lei spoke on behalf of Huang Lei. From that time, I remember having Hong Pan's endorsement of the blemish, Jin Qiaoqiao's gimmy lipstick, and so on. Even the thrifty and thrifty mother was attracted by the advertising rhetoric, often after spending a lot of money to find out where it was useless. Looking at the useless consumer goods accumulated at home, mothers like consumers begin to guide consumption and rational consumption. Can rational consumption resist the temptation of advertisements? When advertising enters the stage of rational consumption, different products begin to break through, from the earliest rejoice, Head and Shoulders to Jingjing Sprite, so we can see that all kinds of commodities have their own target groups, natural, wrinkle resistant, students, students and so on. Even washing powder, we will choose different laundry detergent according to different time and different clothes. We consumers become the audience of businesses competing for publicity, and consciously or unconsciously see huge advertising messages on various occasions. Focus Media says that we need to make effective advertisements everywhere in China, so elevator advertisements and building advertisements are born. Bus ads say we want to tell you what is known by mobile carriers, so the car body advertisement and the vehicle digital TV advertisement are born. No matter what, consumers should look after their wallet, but everyone feels that no matter how tight you see your wallet, you can not escape the temptation of advertising, so there is a trust crisis at the beginning. The trust crisis of advertising, SARFT has been ceasing all kinds of false advertisements, but there are always some manufacturers playing ball games, exaggerating propaganda, false propaganda and so on. People are increasingly distrust advertising. But advertisements are still changing ways to stimulate consumers to pay. Even public service advertising has become the focus of many brands' advertising transformation. Maybe people are led too much by advertising, so the trust crisis starts. Advertisements make us love and hate.