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The Criteria For Assessing Whether It Is In Line With The Store Management

2014/6/6 19:13:00 29

1, < a href= "//www.sjfzxm.com/news/index_c.asp > > area selection < /a > specification /p >

1. shops should be close to existing business areas.

2. should choose those areas which are far away from the existing business areas, but the scale of the population is huge, the level of economic development is high, and the traditional commercial department stores and grocery stores are the commercial forms.

3., the population size should be above 3 million, the urbanization level is above 30%, and the middle and small cities are densely developed.

4. traffic between cities is convenient and connected with expressways.

5., the distribution of cities is faceted and avoid linear distribution as far as possible.

6. the distance between cities is not more than three hours.

7. there is a super large central city in the regional urban system, or a central city, which is less than three hours away from the central city.

Residents with middle income level 8. should earn more than 1500 yuan per month.

9., the commercial status of the region is dominated by the same industry, and the total sales volume of the same stores is less than 8% of the total sales volume of the whole society.

10., the market structure is close to the perfect competition market, and the market share of the largest four interbank enterprises is not more than 15%.

two, < a href= "//www.sjfzxm.com/news/index_c.asp > > < < /a > > /p >

1. in the selected area, the population size is more than 500 thousand, the population distribution is more concentrated, and the small towns are developed.

Residents' monthly income of 2. should be above 1000 yuan.

3.. The policy environment is good. The local government has a supportive attitude towards this shop and has preferential policies.

4. business format is mainly traditional department stores, no or less of the same type of shops.

5., the density of the city is high.

6. urban infrastructure is perfect.

7., the newly developed housing in the city is growing fast and the quality of the urban environment is high.

three, < a href= "//www.sjfzxm.com/news/index_c.asp > > business circle selection < /a > specification /p >

1. location selection

first, business circles in large and medium-sized cities should be located in the middle urban areas and newly developed large residential areas, avoiding central business district and sub business district.

Second, if there is no large mature community, the urban and rural fringe areas and the near effective areas will not enter.

Third, in small and medium-sized cities, especially small cities, they should try to be close to urban centers or sub centers.

Fourth, the business district should be a residential area and a mixed residential area in the city. In the level of urban construction, the urban landscape such as roads and buildings has no sense of dilapidated and public facilities are in good condition.

fifth, near polluting enterprises or dangerous goods production enterprises and warehouses.

sixth, where the area does not belong to the urban decline area, no population migration trend and residents' income level downward trend.

seventh, there is no urban demolition and reconstruction plan in the area.

2. target consumer survey

first, the target customers should be resident residents in the business circle, and the family life cycle is the main part of the married child stage.

Second, residents' income level should be higher in the local area, mainly for civil servants, company staff, workers and businessmen.

Third, residents with high education level should be the majority.

Fourth, per capita commodity consumption expenditure should be more than 300 yuan per month.

fifth, per capita monthly income should be more than 1000 yuan.

sixth, shopping trips are mainly walking, cycling and moped.

seventh, shopping frequency is around 2~3 times a week.

eighth, not too sensitive to price, but still regarded as an important factor in choosing shops.

3., the key point of investigation is .

first, household daily food and supplies are basically complete.

Second, the price is moderate.

Third, relatively convenient.

Fourth, quality assurance.

4. market positioning survey

first, it can become the service center of the residential area independently.

Second, relatively convenient shopping place.

Third, providing more complete categories.

Fourth, residents should visit at least once a week to provide goods that need to be purchased from two to three months.

fifth, moderate low price, better merchandise, medium grade goods and comfortable shopping environment.

sixth, the largest and most influential store in the residential area.

seventh, the center of community residents shopping, leisure and social interaction.

5. population survey

the distribution of population in the commercial area is rather faceted, rather than concentrated on one side or part, with high residential density, mainly in high-rise and multi-storey houses.

The population size of business circle should not be low, 50 thousand people should be between 5~10 million.

Depending on the size of the shops, the size of the shops is correspondingly high, and the population size of the business circle should be increased correspondingly. Generally speaking, the population of the business district with a population of around ten thousand per 1000 square meters should be maintained.

6. format analysis

the traditional business format, such as small grocery stores, non-staple food shops, stalls and vegetable markets, is the main form of business.

7. business circle shape analysis

first, the shape of the business circle is the best with nearly circular irregular polygons, so as to avoid narrow and striped business circles.

Second, there are no ground railway lines, rivers and fast main roads across the commercial circle.

Third, there is no hilly area, large area of water body and large area of green land in the commercial area.