Designer Bottleneck Restricts Changshu Clothing Brand

< p > it is understood that ten years ago, when the "Chinese famous brand" and "China famous trademark" were not yet banned, the two brands of Changshu brands could get a reward of 500 thousand yuan from the government at one time. The leaders of the government would mention these brands on various occasions. The benefits brought to the enterprises can not be calculated.

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A government official told reporters that there are many specific measures to promote the development of the clothing industry. For instance, in order to enhance the fashion, 6 years of leisure wear design competition has been held for a long time. In order to grasp the trend of the industry, the first index of China's clothing industry "China Changshu men's clothing index" has been released this year, and the identification and management measures of the "headquarters enterprises" which are encouraged to become bigger and stronger enterprises in Changshu have been identified as Changshou City's "headquarters enterprises", and they can get the government's office housing subsidy, personnel subsidy and business contribution award and other policy support. P, a, href=, and so on, have been held for the first time in.

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< p > in May of this year, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > "Alton" /a > Clothing Co., Ltd. has just been recognized by the government of Changshou City as a headquarters enterprise. The company has also been awarded the first "fast fashion brand construction demonstration base" by the China clothing association.

Wang Liang, a brand consultant of the company, said that Alton has jumped out of the past development mode of Changshu garment enterprises, and controlled more than 400 channels through direct investment and franchisees but not leading management.

"Southern enterprises are built on the basis of foundry. They are already familiar with their own brands.

However, if a regional brand wants to make a national brand, it will take a long way to go. "

Wang Liang said.

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< p > > no worries. A local industry thrived by < a href= "http:// www.sjfzxm.com/news/index_c.asp" > wholesale market < /a > will be considered by some designers to be "low end", and the boss who is accustomed to the wholesale "volume" can not accept the designer who has unique ideas, but the boss and designer can not see each other.

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< p > in Jinjiang, the designer is very popular with famous brands, and has a good interaction with the market. The top prize of Chinese fashion designer Wu Xuekai, the gold top prize winner, has won the "Chinese collar" for seven card men's wear.

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< p > "although Bosideng brand has already moved to the whole world, we also hope to have more powerful brands to win glory for Changshu's clothing industry."

Wang Chenhua said that many other garment industry clusters have already left their businesses and moved their headquarters to big cities close to fashion centers such as Shanghai, but as far as he knows, Bosideng has no intention in the near future.

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