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Operation Of Clothing Store Rapid Upgrading Strategy

2015/3/30 20:01:00 9

BusinessClothingShop

  

1.

Shop

The first thing to do is to set up an attractive shop name.

1) simple and popular.

Shop names must be concise and clear, easy to understand and read loudly and smoothly. If the signs are not familiar with words, it will not be easy for visitors to memorize them.

2) unique and unique.

There are tens of thousands of online shops, with different words, so that their shop in the name of a special display, showing an independent taste and style, attracting the attention of visitors.

3) related to their own commodities.

The name of a shop must be in line with its own business, and it is necessary to choose a person who can tell you your business scope from the name. If the name is not related to the commodity, it will probably lead to the disgust of the visitors.

4) the word is auspicious and gives people an aesthetic feeling.

With some words that conform to the Chinese aesthetic standards, your shop name should make people seem to have a sense of beauty. Instead of using the sword to go forward, it will be counterproductive to attract some people to pay attention to using some vulgar and disgusting names.

  

2, other online shop

Decoration contents

1) for the decoration of the shop, in addition to a good name, but also to do other work, including the design of a beautiful shop plaque.

2) make a portrait of a shopkeeper.

3) create an unforgettable advertising slogan, such as the phantom of the streamer, the beauty of life, the silk house of "splendid embroidery", the search for him, the crescent building, and the beauty of life.

4) write a good shop introduction, or add beautiful colors to your products and message books.

All in all, in order to dress up their online stores, attract more people to browse your shop and buy your products.

  

3, online shop

channel for stocking of goods

After determining the scope of their own commercial products, they will have to find a good and inexpensive source of goods. Of course, online shop is simple because it has simple procedures, and it can always determine its own direction of operation according to the source of goods it finds.

1) wholesale market purchase

This is the most common way to purchase goods. If your shop is selling clothing, then you can go to some large wholesale service markets. You need to have strong bargaining power in the wholesale market to strive to lower the wholesale price to the lowest level. At the same time, you need to establish a good relationship with wholesalers, and make clear with the wholesalers on the issue of replacement, so as to avoid future disputes.

2) manufacturers purchase

Factory purchase is also a common channel. To purchase goods from factories, you can get lower entry price, but the amount of purchase will usually be higher and increase the risk of operation.

It is better to know a friend who works in a factory or to work directly in a factory, so there is no problem with the purchase.

3) pay attention to foreign trade products or OEM products.

At present, many factories have surplus products outside the foreign trade orders, or there will be some surplus products for the processing of some famous brand OEM. The price is usually very low, usually 2-4 fold of the normal price, which is a good way to purchase goods.

4) buy inventory backlog or clearance products.

Because they are eager to deal with, the prices of such goods are usually very low. If you have enough bargaining power, you can eat at a very low price, but turn to online sales, make full use of the advantages of online sales, and earn sufficient profits by geographical or temporal and spatial differences.

So, you have to go around the market frequently and pay close attention to market changes.

5) search for special purchase channels.

For example, if you have relatives or friends in Hongkong or abroad, you can help them into some commodities that you can't see in the domestic market or some lower priced goods.

If you are in a place like Zhuhai, Shenzhen, you can even get a pass to go out to Hongkong and Macao to buy goods.

In the above purchase channels, for the sellers of small businesses, the latter three are more suitable, but it is difficult to find such a purchase channel, and sellers need more time and careful attention.

Online shop, purchase is a very important link, no matter which channel is to find the source of goods, low price is the key factor, finding a good and inexpensive source of goods, your online store has a successful foundation business strategy of online shop, online shop, similar to offline shop, the most important thing is business, you have a better product, if you are not good at running, you can not sell it and make profits, this section mainly introduces some online business strategy.


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